多样屋家居|TAYOHYA

tayohya
tayohya

The way to a better life

For totally 16 years,

TAYOHYA has been growing together with China's modern economic miracle,

at the same time witnessing the great transition to globalization.

The Way To a Better Life stands at the core of our brand philosophy,

and motivates us to become the most welcomed Chinese Home Fashion Brand in the world.

Ever since 1998,

Susan has been dedicated to provide home products of superb quality and design

to millions of Chinese urban families in need for better lives.

Now TAYOHYA has its presence in 200 cities and 400 stores,

and TAYOHYA has come to be known a representative with HOME FASHION in China,

which continuously bring consumers updating products and better life experiences on daily basis.

 

1998年多样屋成立之初,正值中国步入新一轮繁荣之际。然而那个时期所崇尚的富裕,只是属于极少数人,因此,多样屋第一家门店的开业,就伴随着不可预知的风险,但多样屋人坚信:中国的中高端时尚家居市场有着巨大的发展潜力。当年,潘淑真仅带领着若干人开始艰辛的创业历程,随着中国经济和市场的迅速发展,16年来至今,多样屋已迅速遍布全国200多个城市和400多家门店,员工规模多达500多人,创造了成功运作家居零售品牌的商业传奇。

 

成立之初,多样屋就致力于提供实用和高品质的家居商品,为众多中国家庭创造一个通往完美生活的渠道。时至今日,多样屋已成为时尚家居之典范,其倡导的“美好生活,从心开始”理念深入人心,通过遍布全国的庞大网络,多样屋每天为成千上万的中国家庭带来丰富多样的家居用品和完美体验。

 

“家庭”的理念,贯穿我们任何一件商品研发和生产的每一个环节。虽然在过去的16年内,中国市场和顾客的生活方式都发生了巨大变迁,现代中国家庭的需求和视野更是从国内逐步走向国际,但在持续的变迁中,我们始终不变的是对提升国人生活品质水平的追求与执着。

 

At the time I started Tayohya in Shanghai, to be precise 1998, China was about to pass the first big leap forward. The statement of the time “it is glorious to be rich” was still limited to a very few and surely it was at big risk to set up the first Tayohya Home Store in China. It could be argued that it was fulfilling a big demand at the time when I and a handful of people set out on what should become one of newer Chinas entrepreneurial success stories. But seen in the historical context of China’s later development it might be easier to explain the reason that the Tayohya brand today is represented in 200 cities with 400 stores and shops all around China and employ more than 500 people nation wide.

 

Right from the beginning it was my clear vision with Tayohya to create a company, which showed the millions of Chinese families “a” way to a better life by providing useful, outstanding high quality products for their homes. Nobody could know that Tayohya should become “the” Chinese Home Store and the quintessence of…. “the” way to a better life for millions of people enjoying our products day out and day in.

 

By Tayohya the family has always been at the centre of our thoughts when we have sourced or developed new product. Although China has changed rapidly in the past 16 years and since our past grand opening, our customers have changed their lifestyle equally. But we continue to bear in mind the strong values of the Chinese family although we at the same time have experienced that the family of modern China are in search of new values, values that increasingly is related to a global world.

 

 

 

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